Sleep Seekers
2022. Sleep Seekers is a multimedia brand that specializes in art and music, and appeals to those who crave slumber but can't pull away from the alluring glow of a screen full of entertainment. Visuals take inspiration from anime, fusions of 80's retro and vaporwave aesthetics, and digital technology in order to create designs that blend the electronic screen, human curiosity, and otaku culture together. I was tasked with creating Sleep Seekers' branding and illustrating the two mascot characters.
When creating the logo, I sketched out compositional ideas and font pairings with descriptions in order to help convey the narrative and intentions of juxtaposing digital and human elements.
Creating the mascot characters posed a bit of a challenge at first because there were so many elements to factor in, such as how to capture their personalities into the designs but also decide what art style and level of detail best suited the brand. After a lot of feedback from the client, we were able to bring their characters to life and finalize art that would be used for branding materials such as business cards and stickers.
Please visit the Sleep Seekers website for more information on their characters and products!